Media-first agency · Detroit
We get media. You get results.
Result Advertising is a performance marketing and full-service digital advertising agency based in Detroit, Michigan.
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Our process
Identify the customer, find out who they are and prioritize how, when, and why they consume select media, prove the creative, and run ongoing tests. We only then can confidently leverage the best media at the best price.
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Discover the customer
Who buys, why they hesitate, and which offer they will actually answer. That map drives every buy.
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Test the language
Small digital dollars to try creative and offers before the bigger media spend is committed.
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Scale on remnant
Experts at buying premium perishable inventory, discounted sports, radio, TV, and out of home — with reporting you can read.
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What we do
We specialize in brand-response. We’ll put more media weight behind your brand for the same dollars using AI to assist and optimize your attribution. We then fill the gaps with discounted, often premium, unsold perishable inventory.
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Radio
Local and national spots, including remnant inventory when the rate makes the math work.
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Digital
The test bed: creative, offers, and attribution with dollars small enough to learn from.
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Direct mail & print
Physical pieces when the list is tight and the offer needs to land in a hand, not a feed.
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Out of home
Boards and place-based media — remnant when the location and the price line up.
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AI strategy
Unlock exponential productivity through automation.
Result Transformation
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Experience
Ken Michelini, founder and Managing Partner of Result Advertising, Inc.
I have spent decades in accountable advertising — remnant TV and radio, brand-response work, and the reporting that shows whether a buy earned its keep.
Past and Current Clients include Groupon, Autoparts.com, 1800Battery, Optima Tax, One Reverse Mortgage (a division of Quicken/Rocket Mortgage), Avis Ford, 5 Hour Energy, Holbrook Autoparts, and Robinson Furniture.
When I’m not building brands, I play piano with the Jelly Roll Blues Band in Northern Michigan.
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Book a call
Pick a time for a free 30 minute consultation.
Ready to talk?
Pick a time below that works for you.
Email Ken@resultadvertising.net
Phone +1 (248) 671-0304
04 · Discovery
Two minutes. Then we know how to help.
Take a quick two minute survey so we can understand more about your business needs.