01
Our process
We first identify the prospect and drill down to understand who they are and how they consume select media. We then run ongoing tests to validate effective creative before scaling your buy.
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Discover the customer
Who buys, why they hesitate, and which offer they will actually answer. That map drives every buy.
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Test the language
Small digital dollars to try creative and offers before the bigger media spend is committed.
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Scale on remnant
Experts at buying premium perishable inventory, discounted sports, radio, TV, and out of home — with reporting you can read.
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What we do
We’re experts at what we call Brand-Response. That means that not only do we get your brand message in front of more people than traditional media buys, we also continuously test and validate creative effectiveness before scale. We use AI to assist in understanding what's working, going deep into your CRM and analytics for relevant feedback, allowing us to optimize your buys quickly to duplicate successes. Your brand shows up where you need it to be, leveraging discounted, often premium, unsold perishable inventory.
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Radio
Local and national spots, including remnant inventory when the rate makes the math work.
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Digital
The test bed: creative, offers, and attribution with dollars small enough to learn from.
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Direct mail & print
Physical pieces when the list is tight and the offer needs to land in a hand, not a feed.
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Out of home
Boards and place-based media — remnant when the location and the price line up.
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AI strategy
Strategy first, then technology — unlock exponential productivity through automation.
Result Transformation
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Experience
Ken Michelini, founder and Managing Partner of Result Advertising, Inc.
I have spent decades in accountable advertising — remnant TV and radio, brand-response work, and the reporting that shows whether a buy earned its keep.
Past and Current Clients include Groupon, Autoparts.com, 1800Battery, Optima Tax, One Reverse Mortgage (a division of Quicken/Rocket Mortgage), Avis Ford, 5 Hour Energy, Holbrook Autoparts, and Robinson Furniture.
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Book a call
Pick a time for a free 30 minute consultation.
Ready to talk?
Pick a time below that works for you.
Email Ken@resultadvertising.net
Phone +1 (248) 671-0304
04 · Discovery
Two minutes. Then we know how to help.
As an integral part of optimizing your media attribution and execution, we also assess other business functions to increase productivity and grow your brand. Please take a quick two minute survey so we can understand more about your business needs.