At Result Advertising, we help clients poised to grow by first understanding their customers. We then champion their brand and deliver key performance indicators using world-class brand response strategies, production and remnant (discounted) media placement tactics. If this sounds like you, click here schedule a call.
Insightful media tactics only deliver when creative resonates with the right prospect in the right way.
Before you can scale, we use very small dollars to test different approaches to deliver your product market fit. This is done by digitally testing top of funnel tactics to understand customer "problems" and the exact language and images needed to get them to respond.
This is a 45 day process as we aim for a 15% conversion rate. This first level of conversion is either an e mail or cell phone. We then focus on affordably creating compelling creative to run mostly using remnant (deeply discounted) media. In the past we would need to run expensive focus groups to harness this information, and even then we didn't know if it would convert.
By understanding, refining, and igniting your brand promise, we deliver creative that not only gets your prospects to respond, we get them personally invested in your offering.
They experience a very real emotional response and you experience an exceptional return on investment
Brand Response as a strategy combines the elements of direct response advertising and brand messaging to drive immediate consumer action. It enjoys the cost savings of remnant Direct Response but at the same time
builds brand awareness which creates lasting customer relationships.
The priority is to always carefully track, nurture and optimize the right responses from the right prospects. We value aggressive tactics, but never at the expense of your brand promise. We curate trust at every touch point and are careful to listen and optimize as we move your prospects down the sales funnel.
When you work with Result Advertising, you'll see we monitor our campaigns every day. To meet our objectives we create custom campaign performance reports often designed to trigger real time revised rate reductions, schedule revisions, or new tactic and creative direction.
We'll set up your events in GA, optimize your funnel, clean up your data base, and get you and your team fired up and confident about heading in the right direct. In other words, we understand the difference between data and usable information when presenting solutions that best deliver on your vision.
We are Experts in accountable advertising models, well thought brand response positioning creative, and Agency of Record to brands who value the benefits of performance marketing best practices. We work with Radio, TV, Direct Mail, Print Houses, Video Publishers, Social Platforms, Influencers, Trade Desks, Production Houses and Data Teams. And, we’ve been doing it for decades.
Our clients benefit from precise targeting tactics, automation marketing, lead scoring, look-alike modeling, big data decision making, and customer insights that inspire scalable business growth.
At Result Advertising we measure and connect everything from insight to impact. We have the capability to map the entire purchase journey of your prospect from first touch to last, and all the events in-between. We can eve actually rank your lead sources by relevancy.
Because you need your brand to stay relevant in this rapidly changing world,
it's an ongoing priority to look for the intersection of new ideas and emerging technologies to stay relevant. This starts with understanding how your customers problems and how they are consuming your media/marketing.
Additionally, our campaigns always comply with brand safety and view-ability guidelines, making every paid impression work to increase your ROAS (Return on Advertising Spend).
