Digital advertising targets the entire funnel.
Certainly, digital advertising has revolutionized the way businesses connect with consumers by providing extensive targeting and creative options for reaching specific audiences.
Digital enables real-time tracking and precise measurement of campaign performance.
It offers a cost-effective alternative to traditional advertising methods.
It allows for interactive and engaging ad experiences.
It facilitates personalized messaging based on user preferences and behaviors.
It expands reach to a global audience.
It provides creative and interactive ad experiences which increases user engagement.
It generates valuable insights into consumer behavior and preferences through data analysis.
It enables re-targeting and re-marketing strategies which greatly increase conversion rates.
And, it’s constantly evolving and adapting with advancements in technology creating new opportunities for businesses to connect with their customers.
Programmatic advertising, enhanced by A.I. powered audience modeling and advanced automation offers you the ultimate efficiency to reach your audience in the right places at the right times. Your Result Advertising team will help create a strategy that employs easy, automated buying optimized for your specific business needs.
Search Engine Marketing is paid search. Yes, we can put your message directly in front of what customers looking for what you offer. But we also use SEM as a tool to define what’s converting. There is real value in SEM when to identify conversions which help define and create the content you need online and in commercial creative to close deals.
OTT (over the top) is any video viewed that does not come through a cable box. About ½ of the US population are chord-cutters or chord-nevers. They have connected TV’s which means we can use 1st and 3rd party data to target them. And we can retarget them once they’ve gone to your site. This also include online targeted pre-roll video and episodic shows on Hulu and amazon.
Mobile Digital Marketing targets prospect’s phones. We can track where they’ve been and show them ads. We can use data to target their favorite music or web videos on YouTube. The fact is, people spend a lot of time on their phone and it’s a great tool to enhance your conversion.
Campaign Analytics, Optimization is key when delivering a healthy Return On Advertising Spend (ROAS). We can tag your web site, set up your GA4 so it’s firing events on phone calls and web traffic. We Set up multi-click attribution reports, and e mail your custom report or dashboard on demand. If you want something to be exceptional, you need to track it.
Search Engine Optimization moves your URL to the top of the search results organically. We offer audits, keyword research, site maps, meta tagging, and everything you need to be relevant to your prospects as they search. We focus on three core strategies: Content creation, technical optimization, and link building. Researching relevant publisher websites, outreach, and content creation, enables us to increase valuable links which increase the authority and visibility of your web site. For instance, we can buy and interview on major television stations by markets. The stations then take the interview, publish it on their site and link to yours. This makes you relevant especially when compared to others in your category.
Paid Social and Influencer Marketing lets you meet your online prospects where they already spend their time. Platforms like Facebook, Instagram, TikTok, Messenger, Snapchat, YouTube, LinkedIn, Twitch, and X (twitter) can deliver a fabulous response when bought correctly. Additionally, influencer marketing is exceptional not only for response, but for affordable video production.
Branding and Web Design UX (User Experience), UI (User Interface) is key to engagement. At Result we make user interactions with web sites, Mobile aps, more useful and more enjoyable. Site speed and intuitive usability clearly reflect in better results. Combining creative insight and deft design, we develop a visually aesthetic to truly distinguish your brand from the rest. UX-focused frameworks and front-end development creates an online journey to develop brand enthusiasts.
Content Creation is key to encouraging readers to buy. We provided customized marketing copy and long-form content based on SEO insights to grow your audience, build your brand authority and position your brand.
Lifecycle Marketing uses E mail and SMS sends your message straight to the consumer’s inbox. We create a constant contact plan based on your brand audience to drive massive revenue and growth while increasing retention.
Affiliate Marketing works in tandem with other digital channels. Our affiliate experts generate traffic and sales with third parties using our extensive affiliate network.
