Radio is a jewel. We’ve made more money for our clients using radio than any other media. And, although it doesn’t have a “Superbowl,” it is more affordable, flexible, and delivers incredible loyalty while delivering very targeted frequency. Radio stations also have Deejays who are happy to endorse your product as a trusted neighbor, and this word-of-mouth delivery communicates with an unmatched authenticity.
Automobiles are radios on wheels and makes for great branding or Direct Response.
Your audience is captive, un-skippable and un-blockable. It’s also very scalable and often more cost effective at delivering a quality customer. And, targeting this audience with a disposable is easy as radio prospects typically are driving to work. This is especially true with satellite radio, where 48% of listeners hold an Advance degree and with an average household income of $122,100.
It’s also commonly known that Radio and TV audiences don’t overlap very much. That means when you advertise with radio you aren’t cannibalizing your TV sales. You’re reaching a whole new group of customers.
If you’ve spent a lot of time and money building your DRTV campaign, and your seeing success, leaving radio out of the mix is a terrible mistake. Many new entrants will look for that weakness, establish a profitable direct response radio campaign, and fund their competitive entry into TV. The next thing you know is your entry into retail is threatened, or if retail is not your objective, the size of your opportunity is greatly reduced.
Now more and more people consume audio on demand. They follow their favorite stations as they move markets. Your prospects listen to podcasts and music on platforms like Spotify, Pandora, and iHeart right on their phone. We hit "all" the platforms as we follow the data. We target by zip, or 1st and 3rd party data, and we show your prospects display ads as they listen. We can also geo fence competitor retail locations and even track foot traffic to any location.
